1/14/2024 0 Comments Blueprint for nail salon![]() ![]() The specific services you offer will depend on your salon’s style, atmosphere, and aesthetic, but should also strongly take into account the information you gain during the market research phase of planning. This initial list will look something like this: Start with the basic categories of manicure, pedicure, and artificial nails and build your list from there. To begin, sketch out a list of services you hope to offer based on the type of salon you are opening. What types of services will your nail salon offer?Ī nail salon can offer anything from basic manicures and pedicures to a full slate of personally crafted specialty services. Research what nail products are available through these companies and how you may be able to offer similar products or services in your salon. The explosion of multi-level marketing businesses means competing not only with other brick and mortar nail salons, but also a range of online businesses marketing directly to your customers in the comfort of their homes. ![]() Consider what marketing tactics appear to be working for them and what falls flat.įinally, do not forget about less direct or obvious competition. Throughout this process, make note of what aspects of their services you’d like to adopt and what things you know you can improve on. While there, pay close attention to the quality of their customer service, the wait time for an appointment, how busy their salon is at a given hour, how many people are working, and the skill of their technicians. To dive even deeper, book a service or two at some of your competing salons. Much of this information can be found by simply visiting your competitors’ websites or following them on social media. Compare prices, services, staff size, brand design, and media and marketing. Next, take a closer look at how they do business. Look to local business directories, trade organizations and events, advertisements, and basic online research to develop a better understanding of what businesses and products exist in direct competition with what you hope to offer. The first stage of your competitive research should focus on identifying competing nail salons in your area. It is important to remember that competition can come from a number of places. It will enable you to set your prices competitively and help you respond to rival marketing campaigns with your own initiatives. Knowing who your competitors are, and what they offer, can help you make your products, services, and marketing stand out. Just as important as understanding your customers is understanding who else is trying to attract them. How do they consume media and marketing?.How many people in your area fit into this customer base?.Some important questions to answer when establishing your target customer base are: By doing this you can most effectively craft your design, atmosphere, marketing, prices, products, and services. Consider the age, location, gender, income level, and other demographic details about who you think will be frequenting your salon. At this phase, it is time to deal with the specifics.Īn excellent way to approach this step is to create a profile or persona of your ideal customer. However, true success comes from knowing not the target customer of a nail salon, but of your nail salon.ĭuring the first phase of your business planning, you spent some time considering what type of salon you hope to open and who it will cater to. At the most basic level, a nail salon customer is anyone looking for nail services. Her work has been featured in, by the Hult Entrepreneur MBA Program, in Thrive Global’s Big Ideas that Will Change the World, and in Authority magazine.įind out more about Profit First for Salons.On the surface, identifying your target customer may seem simple. Having grown her Maxime salon brand into an award-winning seven-figure salon with six-figure net profits, Enos’ creative “profit for purpose” strategies have garnered her prominent recognition. In addition to leading Salon Cadence, Author Ronit Enos is a passionate entrepreneur, the host of Huddle Time with Ronit, a business strategist and the former owner of a salon that was a multiple SALON TODAY 200 honoree and Best of Boston winner. The book offers owners a proven blueprint to achieve financial freedom, create a passion-driven business, and unlock not just their dreams, but the dreams of their staff. We can’t scale our businesses AND live the life we want.” We can’t have money in the bank, AND the peace of mind to take a vacation. “We can’t have a profitable business AND time for our family. ![]() “As business owners, we’re often taught that we have to sacrifice for our success,” Enos says. ![]()
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